Saturday, November 16, 2013
Pardon us if we don't join you in the Hot Dog Hot Tub
You have to kind of wonder who was running the Wrigley Chewing Gum Company's marketing efforts in the 1950s. To push gum as a desert, they ran a series of ads done in tri tone black, white and red, featuring recipes, and I use that term loosely, that had NOTHING to do with gum, except to say "Oh, yeah - your family needs to chew more of our gum."
And the recipes were all stinkers. Cake recipes that told the reader to ""make a box cake according to instructions...decorate with gum drops...and for that clean cool taste, try Wrigley's Spearmint Gum..."
This dude above is one of their hot dog hot tube recipes. Slice "franks" lengthwise and arrange in an oven safe dish. Open a can of potato salad (note: they don't give you a recipe for the potato salad, they want you to open a "can" of it) and dump it the middle. And then, in a coup de gras of cookery, they invote the reader to ADD A LITTLE MORE GLAMOUR by adding in some "catsup", or "chili" or "barbeque sauce".
I have this vision of a Mom, in between John's, chewing that gum and taking this concoction out of the gas oven and setting down in front of her three children, each fathered by a different man, and each as street smart as their Mother and the eldest, a girl asks "Say, what do you call that?" Mom cracks her gum like a pistol going off and says "I call that you dinner and breakfast. I'm off to make money for your lunch. See ya, toots."