Thursday, December 17, 2015
This is what 46 looked like, in 1962.
In 1962, the makers of geritol ran this ad featuring 46 year old women.
All of these women were born in 1916. Thats right. 1916. The year before the U.S. entered WWI.
Can you find the three women in this ad that take Geritol and are young and vibrant? Can you find the three women who don't? And can you chose the "career gal"? (And I think one of these women loves her grandchildren almost as she loves her Johnny Walker black. Almost.)
Read between the lines of the copy and there is a clear message - some of these women look their age, some look young for their age, but some women look sixty.
The average age expectancy of women in the United States in 1962 was 73.5 years. Today, that average age is up to 81, however the U.S. has dropped in overall rankings, behind countries such as France, Germany, Japan and England, but also behind Slovinia, Nahru (A nation that currancy backed by the worth of bird droppings, its biggest export), Lebanon and Estonia.
We have even dropped behind Andorra. That's right ANDORRA. A country where they let non violent offenders out of jail each Friday, if they promise to come back on Monday. Do you even know where Andorra is?
I'll tell you where it is*.
It's IN FRONT OF the U.S. in life expectancy, that's where it is!
I post this, because the woman in the gold turtleneck and vest reminds me of my mother at 46. She never took Geritol.
A pack of Vantage cigarettes a day and diet of BLT's and black coffee.
What's your secret?
*Andorra is the smallest nation state in Europe, in the mountains between France and Spain. It's so tiny that Napoleon wouldn't invade it because he thought it was cute. Don't believe me? Look it up.